Video in the only things the Algorthim cares about? WHAT?

Episode 18

3 years ago

Why is video content converting and being pushed more? Lets think about the thought process of the Instagram Engineers LOL. When another platform like Tick Tock comes out - where people are verbally joking about “The hours they spent on tick tock last night”. I can imagine we would be as concerned as we would if a competitor came in and was stealing all of your clients! (AHHH)! The goal is to stay relative, so that's why they are telling everyone video is key! 

What do we know? We know that our clients and followers are still liking our quote posts, our carousel images with information packed in, and our regular photos all of the time. So do we pivot everything to video? No! We simply keep this in mind!

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Caitlin Durning