The Viral Spiral

WHO IS ACTUALLY FOLLOWING? Most of the time the followers you get from a single viral post tend not to be your ideal client, they end up unfollowing you and not engaging with your content, we like to refer to this as dead weight on your insta - it can have many negative aspects to the account including, skewing business insights, making your engagement look lower than it actually is, clouds the feed with people that you aren't actually selling to! 

IT'S NEVER WHAT YOU EXPECTED - Once you go viral the expectation you have most of the time isn't met! This is with many goals, we think, if I go viral I'll make tons of money off of instagram and I won't have to work a day in my life! I wish it was that easy, the truth is we have to put in the work up front to go viral in the first place, and once it's there, the work has truly just begun. 

WHERE IS THE CONVERSION? - Most of the time people that you see that are making tons of money off of instagram also have some other source of marketing or income. They almost always have multiple different types of income because they know that not every post is going to turn a huge profit. This is a business, just like ours, many influencers work very hard to keep and grow an engaged following. 

DON'T DO IT FOR THE EGO - Going viral is really all about our egos, when you look at this app it's a completely ego driven app, it makes sense. We think that going viral is going to give us some sort of social status, unfortunately it's not. Even after we took Instagram from 18k to 500k in under a month, there is still soooooo much work to be done! You have to think about the actual goal and continue to drive that forward, but put all of the other ideas and shiny objects to the side and focus on why you started doing this in the first place. That's when going viral can actually be harnessed in a way to benefit the business!

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