Creating a business that you actually love

Episode 78

2 years ago

I remember when I was first introduced to entrepreneurship, one piece of advice I received was to get into a profitable niche. At the time, I would have done anything to get into a position that made me money. 

But now, not so much. I found that when I was searching for the next profitable thing to do, or the next client, I wasn't living in the present moment. I wasn’t happy with what I was doing so it was easier to compartmentalize it, search for other opportunities, and bury my head deeper into a business that I really didn’t love. 

What happened as a result of that? It blew up in my face. I had no other choice but to venture out and think, what am I actually good at? What do I love doing? What am I able to actually help people with? 

I love… 🤎Helping people navigate their purpose 🤎Helping people feel empowered to share their knowledge online 🤎Helping people package their services in ways that feel aligned with their goals 🤎Helping people feel confident in what they are promoting 

And I thought to myself… well why aren't I doing that? 

Have you experienced this before? 

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Caitlin Durning