What I used to think about having a large following would do for my business vs what is actually does

Remember when going Viral was the BEST thing that could have happened to you as an IG user? 

Here at Meraki we like to refer to the Viral quest as the viral spiral, it can simply send you as a business owner completely off track and, as most of us know, hijack us from completing what we actually need to get done in biz - like lead gen and taxes (the boring stuff lol). 

This week i'll be sharing more about what I used to think 3,000 followers would do for my business VS what it actually did and how I believe that outcome came about. As most of you know, you come here for a different approach to IG. We aren't about large accounts, we aren't about the more the better, instead we focus on our goals and work backwards. We start by thinking about instagram as a tool rather than the end all be all to our business. Which as a social manager had me caught up for a while - I thought if I didn't have 10K  followers who the hell would listen to me? Why would people trust my success story of taking an account from 18k to 500k in under a month? Would I believe me if I heard that story LOL, probably not. And to be honest - this exact thought is what made me change my perspective on my business, however I eventually realized how harmful these thoughts were. 

Do you get caught in the viral spiral?  

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