Taking that CEO step - Am I there yet?

Episode 21

Stepping into the CEO role is a challenge. It’s almost impossible to visualize yourself as that person without working through self doubt first. I know because when I was getting started with my business I had no clue why I was having panic attacks, not able to sleep, feeling so uneasy about the future, the list goes on. 

Do I care now that things might not go how I planned? Of course! I’m human right? But now I can manage my self-talk closely, notice when I’m slipping and hopefully give myself grace during those times instead of judging myself. It's the hardest lesson I’ve learned so far. It’s so hard because it's a habit that comes so naturally to the way our brains work, it's something innate within all of us. We have to step back and observe ourselves, become self aware enough of how we are treating ourselves. It's all starts there.

Visit our website https://www.merakimediamanagement.com/ for more information and follow our instagram for daily posts and stories on improving your brand on social media @meraki_media_management

Are you chasing a Dream? Lets go get it!

Episode 20

“It’s over, I can’t handle this, I’ve never done this before, why should I try? What if it doesn't work out? What if my family thinks less of me?” 

These were the questions constantly running through my head before I launched Meraki. These questions almost stopped me from going after my dreams. 

I woke up one morning and thought to myself, am I asking the right questions?

The real question that kept the Meraki spark alive was - “What if I don’t go for it?” 

If I didn't go for it I would lie awake every night wondering what my life would have looked like in my own business. I would be thinking about business plans in my sleep but have no one to test them out with, I would have been filled with regret. 

Once I stopped asking myself what could go wrong - everything started to go right. 

It took time to build the business to where it is now. It’s running and growing at a pace I am so grateful for. I thank all of the people that supported me along the way because as we know, this stuff isn’t easy! 

But again, we are told our entire lives that life has to be really hard. “It’s tough out there”, think about how many times we’ve all heard expressions like this. Once I decided to go against the traditional lifestyle I realized I could take steps to set my life up to make it easier, even if right now I needed to grind to get there it would be worth it. 

What about you, do you think it’s worth it? 

Visit our website https://www.merakimediamanagement.com/ for more information and follow our instagram for daily posts and stories on improving your brand on social media @meraki_media_management

PR Bookings on Instagram

Episode 19

Everytime I go to speak at an event (virtual mostly) or am a guest on a podcast I tend to see a jump in my following. This is so exciting for someone like myself who started this business from scratch, having no clue what I was getting myself into. I noticed that when I was speaking to people in my ideal client target, business owners, students, young driven women, I was connecting with so many clients at once, and building my credibility so easily with them it made the sale that much easier. This week I want to talk about the importance of warming and landing these PR events, and why you should always be talking about the free value your instagram page has to offer! Join me for this episode to learn more about PR for your business!

Visit our website https://www.merakimediamanagement.com/ for more information and follow our instagram for daily posts and stories on improving your brand on social media @meraki_media_management

Video in the only things the Algorthim cares about? WHAT?

Episode 18

Why is video content converting and being pushed more? Lets think about the thought process of the Instagram Engineers LOL. When another platform like Tick Tock comes out - where people are verbally joking about “The hours they spent on tick tock last night”. I can imagine we would be as concerned as we would if a competitor came in and was stealing all of your clients! (AHHH)! The goal is to stay relative, so that's why they are telling everyone video is key! 

What do we know? We know that our clients and followers are still liking our quote posts, our carousel images with information packed in, and our regular photos all of the time. So do we pivot everything to video? No! We simply keep this in mind!

Visit our website https://www.merakimediamanagement.com/ for more information and follow our instagram for daily posts and stories on improving your brand on social media @meraki_media_management

Algorithms - Social media and my head?

Episode 17

Frequently I want to share more information about forecasting trends for my followers. I know that you all probably really want to be able to think about forecasting trends in your own industries for yourself and not just on social media. On this Podcast Episode we are sharing more about how our human behavior can teach us so much about our ideal clients, the content we enjoy and the moments that we feel certain emotions. Do you ever think about the Algorithms in your head like the algorithm that Instagram is trying to mimic? Its very similar once you think about it. And the more we can decipher what this means exactly, the easier it is to forecast trends and create content that we know our clients want to hear.

Check out School of Greatness that helped inspire this week's episode: https://podcasts.apple.com/us/podcast/5-ways-to-upgrade-your-mindset-get-out-of-a-rut-ep-1131/id596047499?i=1000527595525

Visit our website https://www.merakimediamanagement.com/ for more information and follow our instagram for daily posts and stories on improving your brand on social media @meraki_media_management

Personal Development

Episode 16

The End in Mind is all about keeping what you want in the forefront of your thoughts. That way when you're presented with a shiny opportunity or through, you can clearly decipher, is this getting me one step closer to who I want to be? Will this decision set me up in 5 years to become the CEO of my dreams? Or is this decision only to give me immediate gratification? 

In our world of social media we see young kids leaning more and more towards immediate gratification. It's our job as consumers to snap back to the present. Pull ourselves out of this rabbit hole of impossible marketing and BS promises. When you notice yourself getting lost, anxious, concerned… 

Stop what you're doing. 

Put your phone down. 

Grab a pen and paper and write something you're thankful for right at this moment. Anything at all! The senses allow me to be reminded of the present, that's why it's one of my favorite places to start! 

My glass of water My feet on my comfy carpet My laptop playing music 

Now sit in that emotion, let yourself feel the gratitude that one simple present moment can give which we so quickly move through. 

Join me for this weeks podcast episode about Freedom! 

Check out this episode of School of Greatness that helped inspire this week's episode: https://podcasts.apple.com/us/podcast/5-ways-to-upgrade-your-mindset-get-out-of-a-rut-ep-1131/id596047499?i=1000527595525

Visit our website https://www.merakimediamanagement.com/ for more information and follow our instagram for daily posts and stories on improving your brand on social media @meraki_media_management

Sue Begent On Being a Solo Entrepreneur

Episode 15

This week on the show we are joined by Sue Begent

Sue Begent is a sales, marketing and mindset coach who works with purpose driven, ambitious solo entrepreneurs who want consistent client attraction. Sue’s all-inclusive program combines the power of 1:1 and the benefits of small group coaching so you can confidently design and launch your high-ticket program and charge $3, $5 or $10K for it – even if your list is tiny

With 30 years of promotional experience on major brands, she helps you go from stop-start to a regular flow of happy signed clients in 16 weeks or less, without anxiety filled launches or expensive complexity.  

We are blessed to have Sue on this week's episode!

Visit our website https://www.merakimediamanagement.com/ for more information and follow our instagram for daily posts and stories on improving your brand on social media @meraki_media_management

A Day in My Life

Episode 14

What I love about what I do is that I can plan ahead and work sometimes two or three days a week. Especially if I am going on vacation. Being an entrepreneur seems so great because you hear so many others out there saying this same thing. I feel comfortable sharing this now because I have been blessed enough to grow an amazing team that helps me when I am going on vacation or taking down time with family and friends. Prior to having a team I was a crazy mess, I was overwhelmed, not willing to giveaway tasks and it ended up really hurting my health. It wasn't until the pandemic hit and my business was growing rapidly that I knew I needed and wanted to make a change around my daily lifestyle. My therapist was a huge part of helping me develop weekly/daily routines, managing time and a business.

Don't forget to participate in this month's FREE TRAINING OPPORTUNITY with MERAKI! We want to thank you for taking time to listen to our show, let us help you develop your ideal client community online! To enroll please leave a review on Apple Podcasts with your instagram handle so we can contact you once we choose the lucky winner!

Open the Podcasts app on your iPhone, iPad, or Mac. Navigate to the page of the podcast you want to leave a review for. ... Scroll down to find the subhead titled "Ratings & Reviews." Under one of the highlighted reviews, select "Write a Review."

Our goal is to reach 50 reviews by the end of this month! There is no limit to the amount of reviews you can leave! Thank you so much for your support and listening to our show!

Visit our website https://www.merakimediamanagement.com/ for more information and follow our instagram for daily posts and stories on improving your brand on social media @meraki_media_management

The Viral Spiral

Episode 13

WHO IS ACTUALLY FOLLOWING? Most of the time the followers you get from a single viral post tend not to be your ideal client, they end up unfollowing you and not engaging with your content, we like to refer to this as dead weight on your insta - it can have many negative aspects to the account including, skewing business insights, making your engagement look lower than it actually is, clouds the feed with people that you aren't actually selling to! 

IT'S NEVER WHAT YOU EXPECTED - Once you go viral the expectation you have most of the time isn't met! This is with many goals, we think, if I go viral I'll make tons of money off of instagram and I won't have to work a day in my life! I wish it was that easy, the truth is we have to put in the work up front to go viral in the first place, and once it's there, the work has truly just begun. 

WHERE IS THE CONVERSION? - Most of the time people that you see that are making tons of money off of instagram also have some other source of marketing or income. They almost always have multiple different types of income because they know that not every post is going to turn a huge profit. This is a business, just like ours, many influencers work very hard to keep and grow an engaged following. 

DON'T DO IT FOR THE EGO - Going viral is really all about our egos, when you look at this app it's a completely ego driven app, it makes sense. We think that going viral is going to give us some sort of social status, unfortunately it's not. Even after we took Instagram from 18k to 500k in under a month, there is still soooooo much work to be done! You have to think about the actual goal and continue to drive that forward, but put all of the other ideas and shiny objects to the side and focus on why you started doing this in the first place. That's when going viral can actually be harnessed in a way to benefit the business!

Don't forget to participate in this month's FREE TRAINING OPPORTUNITY with MERAKI! We want to thank you for taking time to listen to our show, let us help you develop your ideal client community online! To enroll please leave a review on Apple Podcasts with your instagram handle so we can contact you once we choose the lucky winner!

Open the Podcasts app on your iPhone, iPad, or Mac. Navigate to the page of the podcast you want to leave a review for. ... Scroll down to find the subhead titled "Ratings & Reviews." Under one of the highlighted reviews, select "Write a Review."

Our goal is to reach 50 reviews by the end of this month! There is no limit to the amount of reviews you can leave! Thank you so much for your support and listening to our show!

Visit our website https://www.merakimediamanagement.com/ for more information and follow our instagram for daily posts and stories on improving your brand on social media @meraki_media_management

Gaining a pulse on the Stock Market

Episode 12

Gaining a pulse on the market is challenging when you dont have the mindset to do so. I like to think of my business as a gateway to what is actually happening in the economy, much like the stock market. Let us help you change your mindset around business and investments so you can know what's coming next in your industry, I promise it's a lot easier than you think! 

Don't forget to participate in this month's FREE TRAINING OPPORTUNITY with MERAKI! We want to thank you for taking time to listen to our show, let us help you develop your ideal client community online! To enroll please leave a review on Apple Podcasts with your instagram handle so we can contact you once we choose the lucky winner!

Open the Podcasts app on your iPhone, iPad, or Mac. Navigate to the page of the podcast you want to leave a review for. ... Scroll down to find the subhead titled "Ratings & Reviews." Under one of the highlighted reviews, select "Write a Review."

Our goal is to reach 50 reviews by the end of this month! There is no limit to the amount of reviews you can leave! Thank you so much for your support and listening to our show!

Visit our website https://www.merakimediamanagement.com/ for more information and follow our instagram for daily posts and stories on improving your brand on social media @meraki_media_management

Caitlin Durning